Author: Aaisha Singhal
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Employer Branding Best Practices to Attract Top Talent
Turn your reputation into a recruiting edge. This guide breaks down 2025 employer branding best practices, from crafting a sharp EVP and human candidate journeys to activating employee advocacy and measuring ROI. So you attract aligned talent, cut hiring costs, and keep people engaged.
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Consumer Durables Green Marketing: The Delicate Dance Between Commerce & Conscience
Consumer durable brands in India are increasingly recognizing the importance of sustainability and must use every communication trick both in the book and outside it, to rise to the top of the socially responsible consumer’s mind.
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Wellness Unwrapped: The Evolution of Product and Packaging Communications
With the rise of the wellness and health awareness in India, FMCG marketers have to evolve their packaging strategy to tell their brand stories effectively and creatively.
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Beyond Buttons And Beeps: Consumer Durable Brands Are Changing The Content Game
Why brands need to tell the stories machines can’t. Dive into the world of content marketing and discover how crafting compelling narratives bridges the gap between humans and their trusty gadgets
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What’s the next chapter for Employer Branding?
Job seekers these days have plenty of options. But, how do you become the dream job, not just another offer? We explore Employer Branding – your secret weapon to attract perfect-fit candidates. Learn 7 tips to craft your company’s story, showcase purpose, and stand out in the hiring game.
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Banking on Feels: 7 Emo Ways to Cut Through India’s Cutthroat Banking Advertising Arena
The Indian banking industry is overrun with similar products and services. In the current landscape of transactional communication people are more likely to remember and share stories or communication pieces that evoke emotions.
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Driving Sales Success: The Content Revolution In Automotive
The automotive industry is embracing digitalization to reimagine the customer experience for the last mile. See how technologies like Virtual Reality are putting the VR back in vroom.
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Charging Forward: Emerging Narratives In EV Marketing
As the car industry steers towards electric vehicles (EVs), can marketers convince car buyers to make the switch? We look at how smart automotive brands are shifting gears beyond the ‘go-green’ messaging.
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From Blah To Aha: How Brand Content Impacts Insurance Marketing In India
It’s time to rethink the insurance marketing playbook. To engage Millennials and Gen Z customers, brands are ditching the ‘scare’ strategy and trying out new hacks to engage, entertain and connect.
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Why Traditional Brand-Agency Communication Is Dying A Slow, Painful Death
Traditional communication in brand-agency relationships is increasingly outdated. Email threads, phone calls, and meetings are wasteful, leading to information overload and a lack of transparency. It’s clear that the old ways no longer suffice and needs more solutions that are more suited for the modern marketer.