Imagine this: You\u2019ve built a smart, genuinely helpful product. But when you try to explain it, people just\u2026 don\u2019t get it. Not because it\u2019s not valuable, but because it’s complex. It\u2019s a commonly known challenge. Whether you\u2019re offering a SaaS platform, an enterprise tool, or a tech-enabled service, communicating your value proposition quickly and clearly can feel like an uphill battle.<\/p>\n\n\n\n
Why? Because they work. Explainer videos can boost conversion rates by up to 80%<\/a>, and 84% of viewers<\/a> say they\u2019ve been convinced to buy a product after watching one.<\/p>\n\n\n\n At Makerrs, we help B2B brands bring their stories to life through strategic, high-quality animated video production. In this guide, we\u2019ll cover:<\/p>\n\n\n\n Animated explainer videos are short, snappy, and engaging videos that use animation, voiceover, and storytelling to explain what your business does and why it matters. Think of it as a tool that helps break down complex concepts into visual and easy-to-understand stories.<\/p>\n\n\n\n For B2B marketers, explainer videos act as high-conversion assets that simplify complex ideas, highlight your key differentiators, and keep viewers engaged from start to finish.<\/p>\n\n\n\n But they\u2019re more than just creative, they\u2019re strategic tools that solve real business problems. They drive higher engagement and retention (especially with videos under 2 minutes), simplify complex value propositions through visual storytelling, and accelerate conversions.<\/p>\n\n\n\n They also help build trust and emotional recall by making your brand feel more human and approachable, and even give your SEO a boost by increasing time-on-site and reducing bounce rates.<\/p>\n\n\n\n These videos can live across multiple touchpoints: your website, LinkedIn ads, email campaigns, sales presentations, onboarding flows, or even internal training tools. Wherever clarity is needed, a good animated explainer can help.<\/p>\n\n\n\n A great explainer video<\/a> grabs attention, builds trust, and inspires the audience to take action. It\u2019s not just informative, it\u2019s persuasive and perfectly tailored to your brand and audience. Here\u2019s what sets high-performing animated explainer videos apart.<\/p>\n\n\n\n In order for the audience to stick around and watch the entire video, a strong hook is necessary. But how can one decide what a strong hook looks like? At Makerrs, our go-to strategy for a strong and engaging hook is the PST (Problem, Stakes, and Tease) formula. What it essentially does for a hook is: set up the pain point\/challenge\/problem <\/strong>that the audience relates to, explain the stakes <\/strong>and why it matters, and tease<\/strong> the solution by hinting at how your product or service can help without giving the whole thing away.\u00a0<\/p>\n\n\n\n Some other forms in which an engaging hook can be formulated are through amplification, where you highlight how big or relatable a problem really is, by comparing it to something familiar. Another option is a sensory description, which paints a vivid picture to help the viewer immediately imagine the situation. Or you could go for a puzzle or question starter, which gets people curious and engaged right from the start.<\/p>\n\n\n\n Everything from the visuals to the audio should reflect your brand personality. Whether you’re a legacy brand or a young, fast-moving startup, the style, colour palette, and animation style should bring your brand to life.<\/p>\n\n\n\n Even the greatest idea can feel underwhelming if the animation is clunky or jerky. Your video should look and feel professional, with clean transitions, smooth motion, and visuals that flow naturally. It\u2019s not just about being flashy, it\u2019s about making sure the story lands the right way.<\/p>\n\n\n\n The same goes for audio. Audio can make or break your video. A great voiceover should match the tone of your script, whether that\u2019s serious and reassuring or upbeat and cheeky. Add music and sound effects to support the mood, but keep them subtle. Good sound design adds emotion, clarity, and polish without stealing the show.<\/p>\n\n\n\n Emotional connection isn\u2019t just about adding a joke or a heartwarming moment; it\u2019s about building a story that resonates. And to find what best resonates with your audience, you need to identify and understand their lived experiences. For example: What frustrates them? What keeps them stuck? What small victories make them feel seen and heard? The way to identify that is by reviewing customer feedback to understand recurring emotional patterns.<\/p>\n\n\n\n Once you\u2019ve understood what it is that your audience needs, you can weave it in your storytelling: whether it\u2019s the relief of finding a faster workflow or the anxiety of understanding a complex service. The more authentically you reflect the emotional journey of your viewer, the more likely they are to connect with your brand, remember your message, and take action. Because at the end of the day, people respond to people and emotions, not just products and services.<\/p>\n\n\n\n Don\u2019t leave your viewer hanging. Wrap up your explainer with one clear next step or a call to action like \u201cBook a demo,\u201d \u201cVisit our site,\u201d or \u201cTalk to our team.\u201d Make sure it\u2019s super obvious, both in the video and the voiceover. Think of it as the final nudge that turns a curious viewer into a lead.<\/p>\n\n\n\n There\u2019s no one-size-fits-all when it comes to explainer videos. Every brand speaks differently, and every audience listens differently, too. The animation style you choose shapes the tone of your story, the clarity of your message, and how memorable it becomes. At Makerrs, we tailor our animated video production approach to match your brand\u2019s vibe, your message\u2019s complexity, and your audience\u2019s expectations. Here are five of the most popular explainer styles<\/a> we use, with real examples that show how the right style can bring a story to life.<\/p>\n\n\n\n 2D animation is like the comfort food of explainer videos. Familiar, approachable, and always satisfying. It features flat illustrations and sometimes cartoon-style characters, turning complex ideas and technical jargon into clear, easy-to-digest stories. It\u2019s a go-to style when you want to keep things simple, relatable, and refreshingly effective.<\/p>\n\n\n\n\n
What Are Animated Explainer Videos?<\/h2>\n\n\n\n
What Makes a Great Explainer Video?<\/h2>\n\n\n\n
1. A Strong Narrative Hook<\/h3>\n\n\n\n
2. On-Brand Design and Tone<\/h3>\n\n\n\n
3. Smooth Animation and Well-Tuned Audio<\/h3>\n\n\n\n
4. Emotional Connection<\/h3>\n\n\n\n
5. A Clear Call-to-Action (CTA)<\/h3>\n\n\n\n
Types of Animated Explainer Video Styles<\/h2>\n\n\n\n
1. 2D Animated Videos<\/h3>\n\n\n\n