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<\/figure>\n\n\n\nHere\u2019s a comprehensive breakdown of the process to create effective explainer videos:<\/p>\n\n\n\n
Step 1: Plan Your Video<\/h3>\n\n\n\n
Planning is the foundation of any successful video, and the first step to create explainer videos that perform. Before diving into production, it\u2019s crucial to define the video’s purpose and structure. Start by asking the following questions:<\/p>\n\n\n\n
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- What is the objective of the video? Is it to drive conversions, explain a service, or build brand awareness?<\/li>\n\n\n\n
- Who is your target audience? Tailor your content, tone, and visuals to meet the specific needs of your viewers.<\/li>\n\n\n\n
- What is your key message? Focus on delivering one core message that resonates with your audience.<\/li>\n\n\n\n
- When should you use an explainer video? You can use explainer videos at TOFU to generate curiosity, at MOFU for education, and at BOFU to drive conversions. <\/li>\n\n\n\n
- Where should your explainer videos appear? Demos or outbound campaigns? Ad landing pages? <\/li>\n\n\n\n
- How should you approach creating these videos? Experiment with DIY tools or hire a professional video production agency? <\/li>\n<\/ul>\n\n\n\n
Create a solid brief that answers the 6Ws (What, Why, Who, Where, When, and How). Our blog on The 6Ws of a Good Video Brief<\/a> is a great resource to structure your thinking before you dive deep into production. Once these factors are clear, create a project brief that outlines key points, the desired tone, visual style, and video length. This brief will serve as your roadmap for the next steps.<\/p>\n\n\n\n
At Makerrs<\/a>, we start with a discovery session to align with our client\u2019s objective, whether it\u2019s driving demos, simplifying onboarding, or boosting product adoption. These sessions help us understand exactly what the client is aiming for, so we can recommend the right video strategy, not as an outsourced vendor, but as a creative partner. We use this time to walk clients through case studies on how we create explainer videos, best practices, and what\u2019s worked before, tailored to their specific goals.<\/p>\n\n\n\n
Step 2: Write a Script<\/h3>\n\n\n\n
The script is the backbone of your explainer video. It\u2019s where you structure your message, so clarity is paramount. Here\u2019s how to approach it before you create explainer videos:<\/p>\n\n\n\n
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- Keep it concise<\/strong>: The ideal explainer video is 60 to 90 seconds long, translating to roughly 150-250 words. In this short time, you need to deliver a clear, engaging message.<\/li>\n\n\n\n
- Structure your script<\/strong>: A good explainer video follows a simple structure:\n
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- Hook<\/strong>: Grab attention immediately (e.g., highlight the problem your audience faces).<\/li>\n\n\n\n
- Solution<\/strong>: Show how your product or service solves the problem.<\/li>\n\n\n\n
- Call to Action (CTA)<\/strong>: Prompt the viewer to take the next step (e.g., sign up, book a demo, etc.).<\/li>\n<\/ol>\n<\/li>\n\n\n\n
- Make it relatable<\/strong>: Avoid jargon and keep the language simple. Speak to your audience\u2019s pain points and show them how your solution makes their lives easier.<\/li>\n<\/ul>\n\n\n\n
At Makerrs<\/a>, scripting is a collaborative, strategy-first process. Take our interactive explainer for SLB on sales digitization<\/a>, for example. We worked closely with SLB\u2019s team to break down complex ideas into an engaging, interactive experience, keeping viewers actively involved. The interactive format allowed viewers to explore and engage with the content, ensuring they stayed immersed in the message. The format kept the content sharp, clear, and on-brand, delivering a dynamic and impactful experience that maintained strong engagement from start to finish.<\/p>\n\n\n\n
- Solution<\/strong>: Show how your product or service solves the problem.<\/li>\n\n\n\n
- Structure your script<\/strong>: A good explainer video follows a simple structure:\n
- Keep it concise<\/strong>: The ideal explainer video is 60 to 90 seconds long, translating to roughly 150-250 words. In this short time, you need to deliver a clear, engaging message.<\/li>\n\n\n\n