The weather’s gone wild \u2013 floods, forest fires, melting ice caps, drought \u2013 you can’t escape it. Climate change is in every news report, leaders debate it at conferences like COP26, and activists hit the streets yearly. The warming planet isn’t a distant problem anymore; it’s breathing down our necks, and everyone, including brands, can’t pretend it’s not happening.<\/p>\n\n\n\n
No wonder modern marketers are all about embracing sustainability. Not just as a marketing mantra \u2014 \u2018greenwashing\u2019 as the term goes \u2014 but as a way of doing business. Being sustainable is a must-have, and everyone from the customer to the C-suite has it on their radar.<\/p>\n\n\n\n
This is especially true for the global alcoholic beverages industry, or alcobev in short. Often criticized for its environmental impact, the alcobev industry is experiencing a notable shift toward sustainability. Reinventing alcohol packaging, reducing the carbon footprint of alcohol production, and revitalizing the wider community as part of corporate social responsibility (CSR).)<\/p>\n\n\n\n
Consumers increasingly expect that the products they buy don\u2019t just not<\/em> hurt the planet, but actually make things better. Here are some best practices that caught our eye, and we hope they spark off new ideas and stories for your own brand!<\/p>\n\n\n\nSustainable packaging from Heineken<\/h2>\n\n\n\n