Once upon a time, the only technology involved in any creative brainstorming used to be the coffee machine in the office. Fill. Guzzle. Talk. Repeat.<\/p>\n\n\n\n
Fast forward to today, there\u2019s a new kind of tech in town. And instead of crushing beans, it crunches data. <\/p>\n\n\n\n
It’s called Generative AI, a new branch of AI that can generate images, text, music, and videos, by learning (or rather, machine learning) from existing data. Changing the way we conceive content, campaigns, and conversations. <\/p>\n\n\n\n
But for ambitious brand marketers, there\u2019s more to AI than just pretty pictures. The devil is in the data. And how we use it.<\/p>\n\n\n\n
In India’s diverse market, where culture and identity changes every few kilometers, personalization isn’t just a trend. It’s a must-have. <\/p>\n\n\n\n
That’s where Generative AI comes in. Take a look at Flipkart, a major player in Indian e-commerce. They use Generative AI to analyze customer behavior<\/a> and offer personalized product recommendations. It’s like having your own personal shopper. It’s not just about product recommendations; it’s about crafting a shopping journey tailored to each user’s preferences.<\/p>\n\n\n\n Personalized videos are another interesting way to harness Generative AI, and Cadbury\u2019s was one of the first brands in India to explore the possibilities. Recently, it upped the game by introducing a new twist on the classic \u2018Happy Birthday song\u2019. Leveraging AI-generated lyrics, AI-composed music, AI-generated vocals, Cadbury empowered the gifter to make their near and dear ones feel more loved. Using the tool, one could create a customized #MyBirthdaySong, intricately woven with likings and shared memories of the giftee.<\/p>\n\n\n\nPersonalization in video and voice<\/h2>\n\n\n\n