These are trying times not only for businesses but more importantly, people across the globe. We\u2019re already seeing brands re-evaluating spends based on the assumption that the economy is predicted to take a 2.7 trillion dollar hit<\/a>. People on the other hand are more hungry than ever. Hungry for news, and of course hungry for content.<\/p>\n\n\n\n <\/p>\n\n\n\n Percentage of people who say they <\/em>have started consuming<\/em><\/strong> or <\/em>are consuming more<\/em><\/strong> of the following content since the outbreak<\/em><\/p>\n\n\n\n As you can see, Broadcast TV and Online Video have two large spikes across demographics. Marketing Strategists have already pinned down digital and videos to be two of the hottest marketing commodities to bid on, in the current and coming quarter. <\/p>\n\n\n\n Contrary to what some businesses believe, this is not the time for your business to go dark on content. Kantar Group \u2013 the data insights and consulting conglomerate published a study on consumer sentiments and implications for brands during COVID-19<\/a>. By using analytics and time-series data to stimulate three different spend scenarios for a real beer brand, they saw that if the brand was to go totally dark it could lose about 13% of existing volume sales.<\/p>\n\n\n\n Going dark on content and media investment could implicate a loss of market share across industries that would be very hard to recover from in the future. Now while you put your thinking caps on, here\u2019s the first strategy to get you started \u2013 <\/p>\n\n\n\n What you say is extremely important but what\u2019s just as important is what you do. Take Ford\u2019s Built to Lend A Hand Campaign<\/strong> for example.<\/p>\n\n\n\n![\"\"\/](\"https:\/\/blog.redbangle.global\/wp-content\/uploads\/2024\/02\/Investing-in-video-content-during-covid-19-Gif-1.gif\")
<\/figure>\n\n\n\nWhy Video Content?<\/h2>\n\n\n\n
Actions. Not Just Words<\/h2>\n\n\n\n