{"id":55,"date":"2025-10-02T07:36:48","date_gmt":"2025-10-02T07:36:48","guid":{"rendered":"https:\/\/blog.redbangle.global\/?p=55"},"modified":"2026-02-20T04:39:29","modified_gmt":"2026-02-20T04:39:29","slug":"abm-videos","status":"publish","type":"post","link":"https:\/\/staging.blogs.makerrs.com\/index.php\/2025\/10\/02\/abm-videos\/","title":{"rendered":"3 Ways Videos Are Powering ABM"},"content":{"rendered":"\n

The ABM of Yesterday<\/h2>\n\n\n\n

The early 90\u2019s saw the birth of the internet as we know it today. It was also during this time \u2013 between \u2018Got Milk\u2019 and the email marketing boom \u2013 that B2B businesses decided to borrow a page from the B2C communication playbook.<\/p>\n\n\n\n

The chapter \u2013 Personalization.<\/p>\n\n\n\n

B2C companies were providing powerful and personalized brand experiences to their audiences. This thought gave rise to what we know as Account-Based Marketing, today. The actual phrase \u2018Account-Based Marketing\u2019 (ABM) was coined in 2004 by ITSMA. Although many companies had already been implementing the strategies in one capacity or another for years \u2013 they just called it Integrated Marketing, or Relationship Marketing.<\/p>\n\n\n\n

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Global interest in Account-based marketing has been on the rise for the last decade or so. Funnily enough, around the time ABM picked up momentum on Google Trends, the keyword \u2018Lead Generation\u2019 hit an all-time low.<\/p>\n\n\n\n

Coincidence?<\/p>\n\n\n\n

I don\u2019t think so. Around 85% of marketers<\/a> that included an ABM strategy in their marketing mix reported positive ROI. Unlike inbound marketing, the focal point of ABM is to create awareness and engagement with a segment of future customers and work closely with sales teams to create opportunities. Sure, that results in lead generation but only as a bi-product. The funnels are exactly the opposite inversions.<\/p>\n\n\n\n

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The ABM of Today<\/h2>\n\n\n\n

If you\u2019re a B2B marketer, there\u2019s a good chance you\u2019re already engaging in some sort of ABM. Creating an ABM program takes time and requires coordination with your sales team to identify the most important accounts and unify strategy.<\/p>\n\n\n\n

ABM strategies are most often classified into three categories, with distinct approaches associated with each:<\/p>\n\n\n\n

Targeted One-to-one marketing<\/strong> is the practice of developing highly customized marketing programs for individual accounts with high perceived value.<\/p>\n\n\n\n

Marketing to small groups of target accounts that have similar requirements, pain issues, or values is known as one-to-few marketing<\/strong>.<\/p>\n\n\n\n

From One to Many<\/strong>: This method, also known as programmatic ABM, focuses on engaging prospects from particular identified accounts at scale.<\/p>\n\n\n\n

Suggested Viewing:<\/h4>\n\n\n\n

How do you supercharge your\u00a0Account Based Marketing strategy\u00a0with Videos? Amit Deshpande, Global Head of Marketing, CRL at Infosys breaks it down on\u00a0Episode 1 of The Makerrs VideoCrawl<\/a>.<\/p>\n\n\n\n

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