Today, there are a gazillion videos available at your fingertips, whatever type of content you want, whenever you want it. But how many of these videos actually drive engagement for a business? What makes good content pieces stand out? The answer is \u2018connection\u2019. If the content you create connects with your audience on an emotional level, you inspire trust, make a lasting impression and ultimately driving engagement.\u00a0<\/p>\n\n\n\n
So, what does it take to craft a narrative that transcends the screen? Here\u2019s a 6 step blueprint to get you started.\u00a0<\/p>\n\n\n\n
To connect with audiences, it is extremely important to know them inside and out. Who are they? What do they desire for? What motivates them? Answers to questions like these will help you understand what drives your audiences and why. This will ensure that you speak directly to their emotions and experiences, establish a genuine connection and increase the chances of engagement.<\/p>\n\n\n\n
According to an editorial in the Harvard Business Review<\/a>, customers who have an emotional attachment to your business are, on average, 52% more valuable than those who are merely highly satisfied.<\/p>\n\n\n\n Volkswagen targeted a new consumer base by tapping on their desire to ignite a new spark in their lives with their film Bring back the energy<\/a>! This film ticks all the boxes when it comes to understanding its audiences\u2019 – demographics, sentiments or emotions as it encourages audiences to reclaim their energy and pursue their passions.<\/p>\n\n\n\n